Please read first, this is a plan, about 75% of the way there.
This isn't the final blueprint. It shows you exactly how we'd approach your new website and why we'd build it this way, based on real search data for Melbourne. It gives you a clear picture of what we'd deliver.
The final 25%, your exact service list, suburb list, photos and brand details, gets locked in once the onboarding form is filled out. That form is what turns this into a 100% final plan we both sign off on.
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Garden Maintenance · Hedging · Landscaping, Design & Hardscaping · Tree Pruning & Height Work · Lawn Care · Garden Restoration · Estate & Grounds Care
Brighton · Kew · Toorak · Mornington · Camberwell · Malvern · Hawthorn · Mount Eliza · South Yarra · Preston
/commercial
/about, company & team led, not a founder profile
/projects, before-and-after transformations
/contact
Choosing the Right Hedge + Hedge Species, kept from your current site, they're useful for getting found
Fully insured · Husqvarna-equipped · 12-strong team · Google rating (once the review system is live) · servicing Melbourne's east, bayside & the Peninsula
Real Google reviews, sits directly below the trust strip so the proof backs up the rating just claimed
Seven service cards + a commercial card, each linking to its page
Map + the areas you service. Shown on Home, every service page, the commercial page, the suburb pages and Contact
Name · Phone · Email · Suburb · Service · Message · optional photo. Lands straight in ServiceM8. Every "Get a free quote" button scrolls to this one form
Six questions chosen per page. Always directly below the enquiry form. Houses the details that aren't banners, quotes, waste removal, scheduling, areas
A closing prompt ("Get a free quote" / "Call us") directly above the footer on every page
2. Hedging: Trimming, Shaping & Planting, the signature specialism Monaco is known for, from formal lines to tall sculpted features.
3. Landscaping, Design & Hardscaping, design and build: paving, retaining walls, concreting, irrigation and planting.
4. Tree Pruning & Height Work, pruning and tall-hedge shaping at height (pruning and shaping only, no tree removals).
5. Lawn Care, mowing, edging, aeration and lawn-health programs.
6. Garden Restoration & Rejuvenation, bringing overgrown or tired gardens back to a structured, healthy state.
7. Estate & Grounds Care, discreet, reliable ongoing care for private estates and properties (kept from your current site).
Where Monaco Is Now, and Where You'll Be
Your business is strong. The website just isn't carrying the same weight yet. Here's the honest picture today, and what changes once the new site is live.
A strong business with a quiet online presence
- Almost invisible on Google. You don't show up for the work you do, not even for your own core search, "hedge trimming Melbourne." The opportunity is wide open, but you're not in it yet.
- The current site is a generic builder template with AI-written copy. It doesn't reflect the premium standard of your actual work.
- Your commercial work is buried, nothing on the site speaks to strata, body corporates, schools or facilities.
- No project gallery, no credibility shown. Nothing tells a first-time visitor why to trust you.
- Backlinks and local signals are thin, so even good content wouldn't rank as it stands.
An online presence that matches the quality of the work
- Found on Google for the services you want more of, and for the "near me" searches that drive the most local enquiries.
- A premium site that conveys credibility instantly, so the right clients reach out and price-shoppers self-select out.
- A steady flow of fresh 5-star reviews that builds trust and outweighs the odd negative.
- A commercial page that wins referred and email leads from decision-makers, growing you toward the 50/50 split you want.
- Every enquiry lands in ServiceM8, ready for your office team, and ready for your Google Ads to convert instead of leak.
People actively searching for hedging, garden care and landscaping in your areas find you, then land on a site built to turn them into bookings.
Not just one-off jobs, the landscaping, hardscaping and commercial maintenance work that lifts your average job value.
The credibility a strata or facilities manager needs to say yes to a referral or an email, not just a homeowner brochure.
A steady stream of genuine 5-star reviews that lifts your local ranking and quietly outweighs the two negatives.
When your Google Ads campaign goes live, it points at a site built to convert, so the spend works harder from day one.
Why This Structure
Before drawing up the pages, we looked at what people around Melbourne actually search for, and at the businesses already ranking. Every page in this plan exists because the demand backs it. Here it is in plain numbers.
Your single biggest category, and "garden maintenance near me" adds another ~1,900/mo. Earns the flagship service page.
The premium prize, plus "retaining walls" ~880 and "landscape design" ~590. Backs the Landscaping, Design & Hardscaping page.
Your signature. "Hedge trimming Melbourne" ~390 and "hedge cutting Melbourne" ~260 on top. Backs the Hedging page.
"Gardener near me" ~2,400 and "landscaper near me" ~1,000. Won by your Google profile, suburb pages and reviews, the core of this plan.
High-value work. Backs the Tree Pruning & Height Work page (pruning and shaping, no removals).
Steady, common add-on demand. Backs the Lawn Care page.
Real demand, which is why your commercial page is built to be found, not just to reassure.
The recurring, contract-style work that balances out the residential side.
A specific, high-intent term, body corporates and strata managers searching for exactly what you do.
Facilities and property managers. Backs the credibility side of the commercial page.
Brighton ~260 · Kew ~260 · Toorak ~210 · Mornington ~170, plus garden & hedge searches per suburb. Enough demand to give each premium suburb its own page.
A few focused players (HedgeWorks, Two in the Hedge, Heritage Hedging) plus tree firms that bolt hedging on. Beatable with stronger pages, suburb coverage and real reviews.
Mostly design-and-build construction firms, a different lane to your maintenance-led offering, which is an advantage, not a head-on fight.
Doesn't appear for its own core terms, so the field is wide open for a proper site with real reviews and local pages.
Home
/The page that has to do the most: who you are, what you do, where you work, and why you're worth trusting. Premium and credible, built around the company and the work, not around Greg. Every suburb page reuses this layout with local wording.
layout
Service-area line · "Premium Hedging, Gardens & Landscaping across Melbourne" · fully insured · 12-strong team · "Get a free quote" + click-to-call · environmental hero photo
Fully insured · Husqvarna-equipped · 12-strong team · Google rating · areas served
Real Google reviews · directly below the trust strip so the proof backs the rating
Seven services + commercial · Garden Maintenance, Hedging & Landscaping lead
The specialism Monaco is known for, formal lines and sculpted features. The thing that sets you apart
Short pitch to strata · body corporates · schools · facilities → Commercial page
Premium results · the team · fully insured · Husqvarna-equipped · reliable scheduling, company-led, not a founder story
A strip of transformation photos → Projects page
Map + the areas you service
The one site-wide form → ServiceM8
Quotes · waste removal · areas covered · one-off vs ongoing · insurance · scheduling
Closing prompt · directly above footer
layout
Service Pages (×7)
/services/{service}A clear, benefit-led page for each service, what it is, what's included, what the result looks like, and how to book. Each one is written to get found for that specific job. One slim, consistent template, data-driven.
Ongoing upkeep, seasonal planting, clean-ups. Your biggest category.
The signature specialism. Targets both "trimming" and "cutting" wording.
Paving, retaining walls, concreting, irrigation, planting.
Pruning and tall-hedge shaping at height. No removals.
Mowing, edging, aeration, lawn-health programs.
Overgrown and tired gardens brought back to life.
Discreet ongoing care for private estates and properties.
layout
"{Service} across Melbourne's east, bayside & Peninsula" · the outcome it delivers · "Get a free quote"
global
What the service covers in plain English, what to expect, and the outcome, with before-and-after proof
global · map + areas served
the one site-wide form → ServiceM8
The questions people ask about this exact service
above footer
layout
Commercial
/commercialThe page that grows you toward the 50/50 split you want. Built to be found for commercial search terms, and built to give a referred or emailed decision-maker the credibility to say yes. Ongoing grounds and garden maintenance, hedging and landscaping for commercial properties.
layout
"Commercial Grounds & Garden Maintenance, Melbourne" · "Request a site assessment"
global · fully insured · 12-strong team · reliable scheduling
Strata & body corporates · schools · aged care & facilities · commercial property & real estate, and what ongoing care covers
A 12-strong team that can hold a contract · fully insured · one point of contact · reliable scheduling through ServiceM8 · consistent, premium standards
Case studies / "trusted by", the credibility a decision-maker needs (depends on the client list you supply)
global
the one site-wide form → ServiceM8
Contracts · scheduling · insurance · scope
above footer
layout
Suburb Pages (×10)
/areas/brighton · /kew · /toorak · /mornington · …One page per priority suburb, using the homepage layout with genuinely local wording. This is how you get found for "landscaping Brighton", "gardener near me" and the like, a real presence in every premium pocket you service.
What changes per suburb: the headline ("Landscaping & Garden Care in {Suburb}"), the intro (local streets, garden styles and notes), and the six FAQs. Everything else matches the homepage. Localisation is real, not find-and-replace.
layout
"Landscaping & Garden Care in {Suburb}" · local sub · "Get a free quote"
global
global · directly below the trust strip
global
Why {Suburb} gardens call Monaco · local garden styles · genuinely local wording
global · cross-links the other suburbs
the one site-wide form → ServiceM8
"Do you cover {Suburb} and surrounds?" · scheduling · local questions
above footer
layout
About Monaco Landscapes
/aboutThe credibility page, your story as a company, your standards and the team behind the work. Built to reassure both homeowners and commercial decision-makers, without putting Greg front and centre.
layout
"About Monaco Landscapes"
An established Melbourne landscaping company · premium standards · the kind of work and clients you take on, told as the business, not as Greg
A 12-strong team presented by role (field crews, office scheduling) · reliability · the standard you hold, no personal owner spotlight
Fully insured / public liability · ABN 12 632 633 768 · Husqvarna-equipped · workmanship standards · obligation-free quotes
global
the one site-wide form → ServiceM8
How long you've operated · areas · insurance · how quotes work
above footer
layout
Projects / Gallery
/projectsProof, in pictures. Before-and-after transformations are the strongest selling tool you have, they let a visitor imagine their own garden transformed. This page powers trust across the whole site.
layout
"Our Work" · a standout transformation
Slider or paired shots, hedges, gardens, landscaping builds
A simple grid of your best work
A couple of commercial jobs for decision-maker credibility
the one site-wide form → ServiceM8
above footer
layout
Things We'll Need to Confirm
This is the list that turns the plan from ~75% into a 100% final blueprint. Most of it is captured in the onboarding form; a few are quick decisions. Nothing here blocks you from saying "yes, this is the right direction."
Confirm the rebrand and the logo direction (refresh the wordmark, keep the emblem), see the note above.
Confirm "Monaco Landscapes" and secure monacolandscapes.com (.com for the premium feel), with your current domains redirected to it.
We've proposed seven (consolidated from your current nine). Confirm, especially keeping Estate & Grounds Care and folding seasonal planting + irrigation into the right pages.
Ten proposed, demand-ranked. Confirm, plus which (if any) western suburbs to include.
The professional shoot (company, team, vehicles, work-in-progress) plus before-and-after capture. The site's quality depends on it.
Confirm the optional review-gathering system (so the site can display a live rating) and your current star rating to show.
A list of commercial sites / clients we can reference (and any logos) for the commercial page credibility.
We'll confirm the exact way the enquiry form feeds new leads into your ServiceM8 at build.
We won't reference the dispute anywhere on the site, the plan simply outweighs them with a steady flow of genuine new reviews while your legal process runs separately.
Confirm the phone, email, hours and ABN to show, and whether to keep the PO Box or list a service-area only.
Investment
A premium website built to this standard is a genuine investment, and this is what one costs. The build is a one-off; the content shoot and optional add-ons are how you make it perform. These figures match the plan as drafted; the final quote is confirmed once the onboarding form locks the exact scope.
Home, 7 service pages, 10 suburb pages, commercial, About, Projects, Contact and your hedge guides.
We set up and optimise your Google Business Profile, the single biggest lever for the "near me" searches, so your map listing works as hard as the website does.
Every enquiry lands straight in ServiceM8, no new system to learn.
Every page built to be found, with analytics and conversion tracking set up.
monacolandscapes.com connected, with your old addresses redirected so no traffic is lost.
A professional photo and video shoot covering your whole online presence: the website, your social and any ads. We organise the entire shoot on your behalf, you just turn up to the work. Highly recommended: a premium site lives or dies on its imagery, and real photos and video of your team and your work will make this website perform far better than stock ever could.
A managed campaign that brings leads from day one instead of waiting on SEO. Because this website is built to convert, your service and suburb pages already work as high-converting paid-traffic landing pages, so the campaign needs no extra landing pages built, the cost most agencies add on top. You save that spend, and the ads point at pages designed to turn clicks into enquiries. Management is $2,000/mo, with a recommended ad budget of $4,000 to $6,000/mo paid to Google.
When a job is marked paid in ServiceM8, the client's details flow into our review software, which automatically asks for a Google review and powers a live reviews widget on the site. The engine behind your "near me" rankings and a steady 5-star flow.
Done-for-you B2B outreach to strata, facilities and property managers, booking site assessments. You pay a one-off setup, then only for results.
Getting Started
The simple path from this plan to a live website, what we need from you, how your enquiries will reach you, and the optional add-ons that can grow your workload.
You tell us this is the right approach, that's the green light to lock the final 25%.
You fill out the onboarding form (services, suburbs, brand, contact details) and we book the photo shoot. This is what makes the plan 100% final.
We build all the pages from the approved structure, your photos and your real reviews.
You see the finished site on a private preview link and tell us any changes.
We connect monacolandscapes.com, point the enquiry form into ServiceM8, redirect your old domains and optimise your Google Business Profile. Then it's live.